GRABOWSKA, A. Digital transformation of marketing: Virtual influencers as new brand storytelling characters. Com.press, Kraków-Wrocław, Poland, v. 7, n. 2, p. 132-169, 2025. DOI: 10.51480/compress.2024.7-2.741. Disponível em: https://journals.ptks.pl/compress/article/view/741. Acesso em: 18 mar. 2025.