Com.press

Editorial

Mateusz Sobiech — 2024-07-25

Music generated by artificial intelligence – the perspective of Generation Z representatives

Mateusz Kowalski — 2024-07-25

Songs developed using artificial intelligence raise numerous controversies, both ethically and legally. The aim of the article is to determine what percentage of respondents had contact with music generated by AI, which is intended to imitate the work of famous artists, and what associations it evokes. The empirical part of the article presents the results of a study conducted on a sample of 118 people. According to the data obtained through a survey, 83.9% of respondents were aware of the existence of works composed by artificial intelligence that were intended to imitate the work of famous artists. Participants had diverse opinions on the music generated by artificial intelligence. Many of them described it as strange, disturbing and unethical. Nevertheless, there were opinions pointing to its curiosity and future potential.

Between Reality and Manipulation: Russian media and propaganda from the perspective of residents of the occupied Zaporizhzhia region

Anna Yezhova — 2024-07-25

This research investigates the perspectives and responses of residents in the temporarily occupied Zaporizhzhia region of Ukraine towards Russian media and propaganda. The study's primary objective is to gain insight into residents' perceptions of Russian media and the methods they have devised to discern authentic information from propaganda. It explores how these residents view Russian media and the tactics they utilize to discriminate between trustworthy information and propaganda. It underscores the importance of media literacy and the need for effective countermeasures to combat propaganda's influence on residents' information independence.

Social oppression through the eyes of homosexual women in the discourse of the literary feminist lesbian magazine "Furia Pierwsza" (1997-2000)

Julia Walczak — 2024-07-25

The aim of the article is to reconstruct the narrative concerning the socio-cultural situation of Polish lesbians living in the 1990s and to describe the way of presenting the world by a minority group based on the feminist point of view theory. The subject of the analysies was the discourse of the literary feminist lesbian magazine “Furia pierwsza”, published in the years 1997-2000. The main conclusion: the center of the story of oppression is the double consciousness of the marginalized group, which results from the individual experience of exclusion and the collective struggle against it.

Historical figures as pop culture superheroes in selected films about the Polish People’s Republic

Patrycja Winiarczyk — 2024-07-25

This article is an analysis of historical characters in selected feature films, whose plot is set in the Polish People’s Republic. The article characterizes the narrative structures and plot elements by means of which historical characters are created into pop-culture superheroes, based on the publication of the by Italian intellectual Umberto Eco entitled: The Superman of the Masses: Rhetoric and Ideology in the Popular Novel. The text presents the development of the popular novel and the protagonist appearing in it, described as a superhuman. Repetitive plot elements and narrative structures are singled out, with the following schemes titled: “Oppositions in narrative structures”, “Topoi and Visual Attributes in the Creation of the Superhero”; “The comforter of the PRL era”.

Russian interference in the 2016 US presidential election

Karolina Nalewaj — 2024-07-25

This article addresses the role of Russian Federation involvement in the 2016 US presidential election. The article focuses on both the analysis of Russian influence strategy and methods of operation against US voting blocs and political institutions during the 2016 US presidential campaign. The research problem of the following article is to demonstrate through which information operations and IT technology tools Russian services sought to interfere in the electoral process and undermine democracy in the United States. The following article is based, among other things, on scientific literature, reports prepared for the U.S. Senate Committee on Intelligence, articles from prestigious journals and portals available on the Internet.

KWW Mniejszość Niemiecka in the parliamentary elections in Poland in 2023. Analysis of the election campaign on the X platform

Adam Makara — 2024-07-25

The purpose of the arcticle is to examine media image of KWW Mniejszość Niemiecka in new media in the 2023 parliamentary elections on the example of activity on X platform. The history of committee’s parliamentary elections was presented in order to show changes in the support of its electorate over the following years. The study was conducted using quantitative and qualitative methods. The number of entries and the frequency of their publication were examined using quantitive methods. In the research part, a qualitative method was used, which is content analysis. The activity of Internet users, content of the tweets, their language and the campaign strategy were specified. This made it possible to determine current media image of the committee, as well as its activity in social media..

New forms of communication, or the phenomenon of spoken review

Kinga Żukowska — 2024-07-25

The author discusses the trend of a newly created form, the so-called spoken review. She analyzes the content of materials on an example channel representing this genre hybrid, Strefa Czytacza, also using elements of quantitative analysis. In order to answer the question „why there can be a conversation about the phenomenon of spoken book reviews”, a comparative analysis is used. Differences in the reception of materials published in this form and those closer to traditional reviews (represented by exemplary profiles with text reviews on Instagram), have been demonstrated. The author describes the new phenomenon and indicates the process of changes taking place in the genre of reviews related to the increasingly widespread use of the Internet.

Globalisation in the perspective of Polish media landscape: Case studies of NK.pl vs Facebook.com and Allegro.pl vs Amazon.com

Małgorzata Durmaj — 2024-07-25

The author focuses on presenting the phenomenon of globalisation in the context of Polish social media and e-commerce markets. The main objective is to find correlations between the deactivation of the Polish social network NK.pl (Nasza-klasa.pl; eng. Our-class.pl) vs. the development of globalisation, as well as the maintenance of the leading position by the online sales platform Allegro vs. the partial “failure” of the examined phenomenon. The considerations, embedded in broader theoretical inquiries, are conducted on the basis of case studies, a literature review, and desk research. The paper refers to the Polish online media environment. The author focuses on the cases of NK.pl vs. Facebook and Allegro vs. Amazon. The results indicate that globalisation is not “universal” in the media sphere in Poland. The author characterises the factors that influence the scope of impact of global solutions in the local market. In the paper, the author also draws attention to the importance of preserving brand identity, following the expectations and habits of the audience group and promoting culture, all of which can contribute to maintaining a robust position in the industry. The article is significant due to the continuous development of globalisation processes and the search by local companies for strategies to compete with global giants.