Famous women yearn for Putin, and other unlikely tales: Glamorizing right-wing populist actors in the Bulgarian editions of Cosmopolitan and Elle


  • Miglena Sternadori Texas Tech University




women's magazines, post-cominist media, right-wing populist actors, celebritization, populism


This analysis identifies the dominant media frames in the coverage of four right-wing populist actors — Vladimir Putin, Donald Trump, Silvio Berlusconi, and Roman Abramovich — by the Bulgarian editions of Elle and Cosmopolitan. Although the political platforms of these men are not, in fact, anti-establishment, which is the core characteristic of populism, they are referred to as populist actors because of their use of populist tools and discourses to practice so-called “neo-populism from above.” The four men were framed as: a carriers of a “golden touch”; b sources of profound/problematic wisdom; and c admirable collectors of “trophy” women. The findings are discussed as illustrative of the tabloidization of U.S. women’s magazine brands in the post-communist context of Bulgaria.

Author Biography

Miglena Sternadori, Texas Tech University

Miglena Sternadori is an associate professor of journalism at Texas Tech University, author of Mediated Eros (Peter Lang, 2015) and editor of Gender and Work (Cambridge Scholars, 2016) and The Handbook of Magazine Studies (Wiley, 2019). She has published in Feminist Media Studies, Mass Communication & Society, Journal of Broadcasting & Electronic Media, Journal of Media Psychology, Women’s Studies in Communication, Newspaper Research Journal, and Visual Communication Quarterly, among other journals.


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How to Cite

Sternadori, M. (2019). Famous women yearn for Putin, and other unlikely tales: Glamorizing right-wing populist actors in the Bulgarian editions of Cosmopolitan and Elle . Central European Journal of Communication, 12(2(23), 224-241. https://doi.org/10.19195/1899-5101.12.2(23).7