Some remarks on the comparative experiment as a method in assessing populist political communication in Europe

Authors

  • Dominika Kasprowicz Jagiellonian University
  • Agnieszka Hess Jagiellonian University

DOI:

https://doi.org/10.19195/1899-5101.12.2(23).8

Keywords:

populism, populist communication, comparative experiment

Abstract

In this paper fundamental information concerning the designing and conducting of comparative experiments, as methods which are able to be employed in the field of media studies, will be successively delineated. On the basis of the large-scale online experiment conducted in 15 countries in 2017, the assessment of the populist message impact as well as methodological challenges to such a project will be presented. We discuss challenges and lessons learnt from this type of research design.

Author Biographies

Dominika Kasprowicz, Jagiellonian University

Dominika Kasprowicz is an associate professor at the Department of Journalism, Media and Social Communication at the Jagiellonian University in Kraków, Poland. Her research interests include populism, strategic party communication, and extreme right-wing parties.

Agnieszka Hess, Jagiellonian University

Agnieszka Hess is a professor in the Institute of Journalism, Media and Social Communication at the Jagiellonian University in Kraków, Poland. Her research interests include mediatization, populism, and the role of NGOs in democracy as well as relations between political actors and the media.

References

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Published

2019-07-23

How to Cite

Kasprowicz, D., & Hess, A. (2019). Some remarks on the comparative experiment as a method in assessing populist political communication in Europe . Central European Journal of Communication, 12(2(23), 243-255. https://doi.org/10.19195/1899-5101.12.2(23).8

Issue

Vol. 12 No. 2(23) (2019): Special Issue 2019: Populism and the Media across Europe

Section

Methods & Concepts

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