Propaganda against the West in the Heart of Europe. A masked offi cial state campaign in Hungary


  • Márton Demeter Károli Gáspár University of the Reformed Church



political communication, anti-Western propaganda, media bias, populism, migrant crisis


There is a twofold crisis in Europe: While mass migration is a serious challenge to the whole EU, we also have member-states striking at the EU itself. Our research shows that Hungary, with its overwhelming political communication, became the first post-socialist EU member state to run official anti-Western propaganda since the end of the Cold War and it seems that other CEEcountries will follow its lead. The campaign does not go against Brussels directly: the real message is hidden between the lines. We analyzed 644 pro-government articles on migration issues. The research shows that anti-Brussels narratives were strikingly frequent, and a new “war vocabulary” propaganda campaign started, stating that the EU is fighting against Hungary, so Hungary has to strike back

Author Biography

Márton Demeter, Károli Gáspár University of the Reformed Church

Márton Demeter, PhD, is an associate professor at Karoli Gaspar University of the Reformed Church in Hungary and Postdoctoral Research Fellow of the Hungarian Academy of Sciences. His main topics of interest are political communication, science communication, and global inequalities, especially in the field of international academy. His research has been published in leading periodicals of the field including International Journal of Communication, Journalism and Mass Communication Quarterly, Science and Engineering Ethics, and Publishing Research Quarterly.


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How to Cite

Demeter, M. (2018). Propaganda against the West in the Heart of Europe. A masked offi cial state campaign in Hungary . Central European Journal of Communication, 11(2(21), 177-197.



Scientific Papers