Mediatisation, Digitisation and Datafication

The Role of the Social in Contemporary Data Capitalism




data, mediatisation, datafication, value, data capitalism


This article discusses the relations between mediatisation and datafication, and how the process of datafication has integrated several diverse value forms in complex interrelations. The first section outlines the rise of datafication in the wake of the technological development of digitisation in combination with new business models of the media and communications industries, leading to a tighter integration between these and other sectors of society. The second accounts for how this development paves way for certain specific value forms that result from this integrative process, and how the interrelation between value forms introduces a shift in the valuation processes of late modern data capitalism, where the social takes a prominent position. The final section discusses the relationship between datafication and mediatisation. The argument is that although datafication introduces a new phase in the mediatisation process, the former also extends beyond the latter.

Author Biography

Göran Bolin, Södertörn University

Göran Bolin, PhD, is Professor of Media & Communication Studies at Södertörn University, Stockholm, Sweden. His research focuses on mediatisation, datafication and information management. He is the author of Media Generations: Experience, Identity and Mediatised Social Change (Routledge 2017) and Managing Meaning in Ukraine: Information, Communication and Narration since the Euromaidan Revolution (MIT Press 2023).


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How to Cite

Bolin, G. (2023). Mediatisation, Digitisation and Datafication: The Role of the Social in Contemporary Data Capitalism. Central European Journal of Communication, 16(1(33), 7-18.



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