Women’s Lifestyle Magazine Instagram Profiles

A Comparative Analysis of Polish, French and British Publications


  • Olga Dąbrowska-Cendrowska Jan Kochanowski University, Kielce
  • Weronika Sałek Jan Kochanowski University, Kielce
  • Natalia Walkowiak Jan Kochanowski University, Kielce




Women's Magazines, Instagram, Social Media, Convergence


The authors have studied Instagram profiles of women’s magazines published in Poland, France and the United Kingdom: Twój Styl, Vogue PLMarie Claire, Vogue FRVogue GB and Stylist. All (464) posts published on Instagram profiles in April 2022 were analyzed. The aim of the research was to show similarities and differences in the ways of communication via Instagram profiles. This paper’s chosen methodology is qualitive and quantitative content analysis and is based on types of posts and their functions and on audience reactions to posted content. The results proved that the similarities emerge between the profiles of magazines that operate in specific media markets – the content and communication is adapted to the country in which the magazine operates. This study contributes to academic literature on the integration of traditional media with new media as a response to media convergence.

Author Biographies

Olga Dąbrowska-Cendrowska, Jan Kochanowski University, Kielce

Olga Dąbrowska‑Cendrowska is a professor at the Institute of Media, Journalism and Social Communication in Jan Kochanowski University of Kielce, Poland. Her research interests include the contemporary Polish media system, media addressed to women (women’s press, breakfast television) convergence of content, media hybridisation, media guidance, mediatisation of guidance.

Weronika Sałek, Jan Kochanowski University, Kielce

Weronika Sałek, MA, is a researcher and lecturer at the Institute of Media, Journalism and Social Communication in Jan Kochanowski University of Kielce, Poland. Her research interests include contemporary women’s press, activities of Polish and foreign media companies with product offer addressed to women, convergence of print media.

Natalia Walkowiak, Jan Kochanowski University, Kielce

Natalia Walkowiak, MA, is a researcher and lecturer at the Institute of Media, Journalism and Social Communication in Jan Kochanowski University of Kielce, Poland. Her research interests include media addressed to women, Polish, Spanish and French media system, mediatization of health.


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How to Cite

Dąbrowska-Cendrowska, O., Sałek, W., & Walkowiak, N. (2024). Women’s Lifestyle Magazine Instagram Profiles: A Comparative Analysis of Polish, French and British Publications . Central European Journal of Communication, 16(2(34), 242-259. https://doi.org/10.51480/1899-5101.16.2(34).534



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