The Legislation for Video­‑Sharing Platforms on the European Audiovisual Market

The Polish Transposition of Audio­‑Visual Media Services Directive


  • Agnieszka Grzesiok-Horosz University of Silesia



audiovisual media service, video-sharing platforms (VSPs), VSP provider, user - generated video, jurisdictional regime.


The progressing convergence of television and Internet services has caused a dynamic development of the audiovisual market. The decision to regulate the subject matter of video-sharing platforms (VSPs) in the amended Audiovisual Media Services Directive (AVMSD) was dictated by recognition that such platforms compete for the same viewers and incomes as other audiovisual media services. Coordination of legislation on the European level led to the necessity to introduce amendments to Polish law. The main purpose of this article is to present selected provisions of AVMSD and Poland’s Broadcasting Act concerning VSPs as an area of media policy, which previously had fallen outside the scope of institutional intervention and regulatory restrictions relating to the traditional media market. The central question that author attempted to resolve was whether measures used in relation to VSP providers are legitimate, necessary and proportional. The study explains the definition of video delivery services which is fundamental from the point of view of imposing some obligations on these types of services.

Author Biography

Agnieszka Grzesiok-Horosz, University of Silesia

Agnieszka Grzesiok‑Horosz is an assistant professor at the Department of Journalism and Media Communication, University of Silesia in Katowice, Poland. She collaborates within a research team on the cartography of new media and the digital sphere as an expert in the legal aspects of digitalization.


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How to Cite

Grzesiok-Horosz, A. (2024). The Legislation for Video­‑Sharing Platforms on the European Audiovisual Market: The Polish Transposition of Audio­‑Visual Media Services Directive. Central European Journal of Communication, 16(2(34), 260-278.



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