Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic




public relations, digital PR, crisis management, media, COVID-19


This article aims to show to what extent and in which areas the COVID-19 pandemic changed the services available on the public relations (PR) market. In particular, the paper focuses on crisis management and digital PR. The article was based on data obtained from 242 PR specialists. The research was carried out using the CAWI technique in the period April-May 2020, during the largest lockdown restrictions that were recorded in Poland in connection with the coronavirus pandemic. The collected data enabled the verification of a hypotheses stating that during the COVID-19 pandemic in Poland, the role of those two PR task spheres was strengthened.


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How to Cite

Tworzydło, D., Gawroński, S., Lach, M., & Bajorek, K. (2023). Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic. Central European Journal of Communication, 15(3(32), 396-415.



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