Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic

Authors

DOI:

https://doi.org/10.51480/1899-5101.15.3(32).4

Keywords:

public relations, digital PR, crisis management, media, COVID-19

Abstract

This article aims to show to what extent and in which areas the COVID-19 pandemic changed the services available on the public relations (PR) market. In particular, the paper focuses on crisis management and digital PR. The article was based on data obtained from 242 PR specialists. The research was carried out using the CAWI technique in the period April-May 2020, during the largest lockdown restrictions that were recorded in Poland in connection with the coronavirus pandemic. The collected data enabled the verification of a hypotheses stating that during the COVID-19 pandemic in Poland, the role of those two PR task spheres was strengthened.

References

Alves, J., Lok, T. C., Luo, Y. & Hao, W. (2020). Crisis Management for Small Business during the COVID-19 Outbreak: Survival, Resilience and Renewal Strategies of Firms in Macau. https://doi.org/10.21203/rs.3.rs-34541/v1.

Arpaci, I., Karatas, K., Baloglu, M. & Haktanir, A. (2021). COVID-19 Phobia in the United States: Validation of the COVID-19 Phobia Scale (C19P-SE). Death Studies, 1-7. https://doi.org/10.1080/07481187.2020.1848945.

Bârgăoanu, A. & Durach, F. (2020). The COVID-19 Infodemic – An Accelerated Version of the New Digital Ecosystem. Romanian Journal of Communication and Public Relations, 22(2). https://doi.org/10.21018/rjcpr.2020.2.304.

Camilleri, M.A. (2020). Strategic dialogic communication through digital media during COVID-19 crisis. In Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age (pp. 1-18). Emerald, Bingley.

Cellini, N., Canale, N., Mioni, G. & Costa, S. (2020). Changes in sleep pattern, sense of time and digital media use during COVID‐19 lockdown in Italy. Journal of Sleep Research, 29(4). https://doi.org/10.1111/jsr.13074.

Fink, S. (1986). Crisis management: Planning for the Inevitable. Amacom. New York.

Gawroński, S. & Jakubowski, R. (2018). Dispute about Public Relations – Between Social and Marketing Communication. Social Communication, 4(1), 6-11. https://doi.org/10.2478/sc-2018-0001.

Gawroński, S. (2016). The World of Journalism – The World of Public Relations Assessment of Changes in Relations Between Journalists and PR Managers in Poland, Social Communication, 2(1), 6–12, doi:10.1515/sc-2016-0001.

Islam, K., and Luqman, Y. (2022). Tasks of Public Relations Officer at RSND during COVID-19 Pandemic. Komunikator, 14(1), 67-78. https://doi.org/10.18196/jkm.13315

Kakonge, A. J. O. (2020). Some Lessons from the COVID-19 Crisis. Communication, Society and Media, 3(4). https://doi.org/10.22158/csm.v3n4p20.

Kamil, A. (2020). Role of Public Relations in Crisis Management with the Coronavirus Crisis as an Example: A Case Study on the UAE. Global Media Journal, 18-35.

Kim, D. K. D., & Kreps, G. L. (2020). An Analysis of Government Communication in the United States During the COVID‐19 Pandemic: Recommendations for Effective Government Health Risk Communication. World Medical & Health Policy, 12(4), 398-412. https://doi.org/10.1002/wmh3.363.

Kothgasser, O. D. (2020). Experts View on Digital Media in Times COVID-19. Digital Psychology, 1(2), 25-26. https://doi.org/10.24989/dp.v1i2.1931.

Kroliczek, K. (2020). How COVID-19 is affecting the PR Market in the UK and beyond?, https://prowly.com/magazine/public-relations-market-covid/

Lovari, A., D’Ambrosi, L. & Bowen, S. (2020). Re-Connecting Voices. The (New) Strategic Role of Public Sector Communication After Covid-19 crisis. PARTECIPAZIONE E CONFLITTO, 13, 970-989. https://doi.org/10.1285/i20356609v13i2p970.

Madianou, M. (2020). A Second-Order Disaster? Digital Technologies During the COVID-19 Pandemic. Social Media + Society, 6(3). https://doi.org/10.1177/2056305120948168.

Mahler S. (2022). Ten reasons why PR became more important during COVID-19, https://www.pr.co/blog/ten-reasons-pr-became-more-important-during-covid-19.

Mio, Ch., Fasan, M., Marcon, C., & Panfilo, S. (2022). Exploring Corporate Crisis Communication after COVID-19: The Role of Enterprise Risk Management in (Re)Building Trust. Università Ca’ Foscari Venezia Working Paper No. 5. http://dx.doi.org/10.2139/ssrn.4138688

Morley, Z. (2021). Four PR trends to understand, from changes in influencer marketing to building a trustworthy brand, https://www.hardiegrant.com/au/media/blog/how-the-pr-industry-has-changed-forever

Nguyen, M.H., Gruber, J., Fuchs, J., Marler, W., Hunsaker, A., & Hargittai, E. (2020). Changes in Digital Communication During the COVID-19 Global Pandemic: Implications for Digital Inequality and Future Research. Social Media + Society. https://doi.org/10.1177/2056305120948255.

Obrenovic, B., Du, J., Godinić, D., Tsoy, D., Aamir, M., Khan, M. A. S. & Jakhongirov, I. (2020). Sustaining Enterprise Operations and Productivity during the COVID-19 Pandemic: “Enterprise Effectiveness and Sustainability Model”. Sustainability. https://doi.org/12. 10.3390/su12155981.

Oleary, J. (2021). How Covid-19 has changed the PR industry, https://www.marketingsociety.com/think-piece/how-covid-19-has-changed-pr-industry

Ridzuan, A. R., Jamil, S. S., Syed Johan, S. H. A., Mohd Diah, N. A., & Mohd Sobri, F.N.A. (2021). Get to Know Public Relations Practitioners and Their Way Before and During Covid-19. Al-i’lam – Journal of Contemporary Islamic Communication and Media, 1(1), 81–93. https://doi.org/10.33102/jcicom.vol1no1.6

Samways, S. (2021). Has COVID changed the way the PR industry works?, https://www.prca.org.uk/Has-COVID-changed-way-PR-industry-works

Sévigny, A., & Lamonica, T. (2020). 10 Tips for strategic public relations during the COVID-19 pandemic. Journal of Professional Communication, 6(1), 179–184. https://doi.org/10.15173/jpc.v6i1.4351

Sudhaman A. (2020). Covid-19: 77% Of PR Firms Expect Loss Of Earnings As Pressure Hits Consumer Spend, https://www.provokemedia.com/research/article/covid-19-77-of-pr-firms-expect-loss-of-earnings-as-pressure-hits-consumer-spend

Sudhaman A. (2021). 2021 Agency Rankings: Resilient Global PR Industry Declines 4% Amid Covid-19 Pandemic, https://www.provokemedia.com/long-reads/article/2021-agency-rankings-resilient-global-pr-industry-declines-4-amid-covid-19-pandemic

Trishchuk, O., Grytsenko, O., Figol, N., Faichuk, T. & Teremko, V. (2020). Internet Media During the COVID-19 Crisis. Cuestiones Políticas 38 (Especial II), 264-275. https://doi.org/10.46398/cuestpol.382e.20.

Tworzydło D. (2017). Procedura zarządzania w kryzysie wizerunkowym w mediach – przeciwdziałanie, reagowanie oraz odzyskiwanie utraconych korzyści [The process of media image crisis management – prevention, response and the recovery of lost profits ]. Studia Medioznawcze, 3, 77-88.

Tworzydło, D. (2019). Rola profilaktyki antykryzysowej z perspektywy największych polskich przedsiębiorstw oraz agencji public relations na podstawie badań eksperckich [The Role of Crisis Prevention from the Perspective of the Largest Polish Companies and Public Relations Agencies on the Basis of Research ]. Marketing Instytucji Naukowych i Badawczych,, 1(31), 109-130.

Tworzydło, D., Humenny, G., Góra, R., Gawroński, S., & Soliński T. (2003). Analiza sfer zadaniowych public relations w przedsiębiorstwach [Analysis of public relations activities in enterprises ]. Instytut Gospodarki Wyższej Szkoły Informatyki i Zarządzania.

Downloads

Published

2023-02-24

How to Cite

Tworzydło, D., Gawroński, S., Lach, M., & Bajorek, K. (2023). Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic. Central European Journal of Communication, 15(3(32), 396-415. https://doi.org/10.51480/1899-5101.15.3(32).4

Issue

Section

Scientific Papers

Most read articles by the same author(s)