Man, society and space – comparative analysis of strategies for illustrating coverage of fighting poverty in China in the English- and Chinese-language service of Chinadaily.com.cn in the years 2016-2021

Abstract

On February 25, 2021, China officially declared victory in the fight against poverty, which means that extreme poverty has been overcome in China. Correspondingly propagating of the program and its realization in the international community has become an important aspect of China's storytelling in public diplomacy, in which media and the possibility of conveying specific content through them played a key role. The article presents the results of a comparative analysis of the content of illustrations accompanying coverage about China's fight against poverty, published in the years 2016-2021 in the English- and Chinese-language service of Chinadaily.com.cn, which is the largest English-language news portal of China. The results of the research show different strategies for illustrating of coverage of fighting poverty in China adopted by the editorial board of China Daily in presenting the researched topic towards foreign and domestic recipients. The obtained results allow to indicate the differences in the way of illustrating of the poverty eradication policy in both services of China Daily, as well as to identify the image of this policy that China wants to convey to the world through the media.