About the Journal is an electronic half-yearly magazine that publishes articles in the field of communication and media studies as well as interdisciplinary articles. We also publish texts which can be potentially important for media researchers, including for example constructivist analyses, discourse analyses, empirical studies of media content, articles focusing on important issues discussed in the public sphere, etc.

The editorial board accepts only the texts which meet the criterion of a scientific article, which means that the author proposed a new way to put or solve a problem within the broadly understood social sciences.

No research perspective, theoretical approach or type of an article is imposed. We accept purely theoretical texts, empirical reports, reviews, and other articles, provided that they meet the requirements set above.


Call for Papers 5 (1) 2022


When the pandemic spreads around the world, it dramatically (and perhaps irreversibly) changes societies and their structures, including health systems, economics, institutions, and media systems. One of its effects is the acceleration of convergence processes - not only in media systems but also in the public and private spheres. These changes in the media, communication, journalistic ethics and practices as well as within the legal framework and democracy itself open up new research perspectives. Therefore, we would like to devote the latest issue of to the era of ‘new normal’: post-pandemic, convergent, and platformized.

Read more about Call for Papers 5 (1) 2022

Current Issue

Vol. 4 No. 1 (2021): Media & Social Communication
compress 4.2019

In 2020, the world faced many challenges connected with the coronavirus pandemic. When lockdowns were introduced by governments, people were forced to adapt to the new conditions and change many of their existing behaviors. Work and education went online, the closure of shopping malls forced popular brands to develop online stores, and telemedicine has become standard practice – a test to IT solutions that had been so far slowly introduced in Poland. Culture, sport, entertainment, and even politics also went online, as exemplified by the presidential elections in the United States and Poland. The changes affected the media and social communication as well, which is why we would like to begin this issue of with four papers focusing on various aspects of the impact the epidemic has on the broadly understood social communication.

The issue begins with an interesting paper by Jakub Kocjan that raises the issue of the role of the media during the "pandemic" presidential elections in the United States. The author analyzes the broadcasting of the election results in November 2020 – a process that took an exceptionally long time to complete because of the introduction of postal voting due to the pandemic. Jakub Kocjan concludes that the traditional media behaved in a responsible manner by not taking any candidate’s side during the unprecedented strife between candidates and the premature announcement of the winner. He also highlights the role of social media as a platform for direct communication between candidates and voters.

With many bans and restrictions related to the pandemic in place, a more and more significant role is played by groups of people who oppose the changes and even doubt the existence of the pandemic itself, known as "coronavirus skeptics". Their communication on social media forums is analyzed by Karina Veltzé. In her paper entitled Denial as a Form of Adjusting to a Crisis Situation: Conspiracy Theories about the Coronavirus Pandemic among Internet Communities, she presents the results of a quantitative analysis and a content analysis of Facebook groups that focus on coronavirus skepticism and anti-vaccine issues.

The pandemic also affected sport and communication between sportsmen and their fans. Artur Babicz analyzes the changes in the ways speedway clubs communicate with their fans in social media after watching competitions live was banned due to the epidemiological threat. What is more, Wojciech Skucha analyzes how the pandemic influenced the viewership of sports events on Polish television and describes how the media adapted the coverage of sports events to the new conditions.

Apart from the papers devoted to the coronavirus pandemic, the current issue of also includes several interesting papers concerning other media-related topics. Anna Bielecka analyzes the use of the marketing strategy called storytelling in social campaigns and commercial advertisements. She conducts case studies of advertisements of several international corporations and distinguishes key constitutional elements of storytelling in building a narrative. Then, Justyna Jarocka draws the readers’ attention to the problem of cybercrime. In her paper, she focuses in particular on the issue of computer wiretapping in the context of the privacy of communication. Dominika Saad, on the other hand, presents very interesting methodological considerations on the subject of online surveys. She identifies the main sources of low-quality data in this type of research, which include careless responses, form-fill bots activity, and fraudulent behavior of manipulating IP addresses. Finally, we also publish a review by Łukasz Flak of the book by Piotr Tomasz Nowakowski entitled Fast Food for the Brain: On Television and Related Issues.

Enjoy the reading!

Published: 2021-06-14
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Mission and vision is a scientific journal focused on the issues of communication and media studies. The quarterly was created on the initiative of doctoral students of media studies and became another scientific journal of the Faculty of Management and Social Communication of the Jagiellonian University published by the Institute of Journalism, Media and Social Communication. is a marketplace of ideas where researchers can publish their scientific, research, and theoretical articles on the subject of media, both traditional and new, social communication at various levels and between different actors, as well as on the innovative use of media for communication in journalism, marketing, politics, and the public sphere.

We would like to invite all young scholars, especially those who are interested in communication and media studies, to publish in the journal. serves as a platform where they can exchange their observations and present interesting research results in the open access formula. By publishing articles in an electronic form, available for download on the magazine’s dedicated website, and by adapting the texts to the e-book standards, aims to increase the citation rates of the young scientists’ publications.

The goal of the journal is to pursue an innovative approach to content distribution, and therefore, the efforts are being made to make its content available on specialized scientific platforms. In addition, the editorial team seeks to ensure the shortest possible time of the preparation of subsequent editions and systematic publication of the content, which is particularly important in view of the issues raised in