Gender inequality in sports press coverage: Based on the example of Gazeta Wyborcza in the years 2010–2013

Authors

  • Zuzanna Mazur Józef Piłsudski University of Physical Education in Warsaw
  • Natalia Organista Józef Piłsudski University of Physical Education in Warsaw
  • Zbigniew Dziubiński Józef Piłsudski University of Physical Education in Warsaw

DOI:

https://doi.org/10.19195/1899-5101.11.1(20).6

Keywords:

content analysis, press coverage, gender stereotypes, Gazeta Wyborcza, femininity

Abstract

The aim of the study was to analyze the press coverage of sports published in the largest Polish daily newspaper, Gazeta Wyborcza, in terms of gender inequality. The content both qualitative and quantitative analysis method was used. In the study, the number of articles on women and men was examined, with the qualitative sections consisting of an analysis of gender stereotypes appearing in these articles. Th e results demonstrated the underrepresentation of women in the examined sports press coverage. The qualitative analysis showed that articles dealing with women’s sports included gender stereotypes. The articles focused on the physical appearance of women or on their non-sports lives. Infantilizing and marginalizing comments were also present. The study revealed the gender-dependent nature of the press coverage of sports in Poland.

Author Biographies

Zuzanna Mazur, Józef Piłsudski University of Physical Education in Warsaw

Zuzanna Mazur, Ph.D., is working at the University of Physical Education in Warsaw at the Department of Theory and Methodology of Physical Education, Poland. Her research interests focus on social gender inequalities, issues concerning the image of women in sport and gender stereotypes related to the participation of women in sport.

Natalia Organista, Józef Piłsudski University of Physical Education in Warsaw

Natalia Organista, Ph.D., is working at the University of Physical Education in Warsaw at the Department of Sociology and Philosophy, Poland. Her research interests lie in the intersection of sport, gender, and mass communication.

Zbigniew Dziubiński, Józef Piłsudski University of Physical Education in Warsaw

Zbigniew Dziubiński, Ph.D., is Professor at the University of Physical Education in Warsaw, Poland. He is head of the department of Humanities and Social Sciences. His main areas of research are sociology of sport and social inequalities in sport.

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Published

2018-03-21

How to Cite

Mazur, Z., Organista, N., & Dziubiński, Z. (2018). Gender inequality in sports press coverage: Based on the example of Gazeta Wyborcza in the years 2010–2013 . Central European Journal of Communication, 11(1(20), 81-101. https://doi.org/10.19195/1899-5101.11.1(20).6

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Section

Scientific Papers