Gary Graham, Anita Greenhill, Donald Shaw and Chris J. Vargo (eds.). (2015). Content Is King. New Media Management in the Digital Age.  New York and London: Bloomsbury Publishing Inc., pp. 256, ISBN: 978-1-6235-6545-9

Julia Trzcińska

doi:10.19195/1899-5101.9.2(17).9

Gary Graham, Anita Greenhill, Donald Shaw and Chris J. Vargo (eds.). (2015). Content Is King. New Media Management in the Digital Age. New York and London: Bloomsbury Publishing Inc., pp. 256, ISBN: 978-1-6235-6545-9

Authors

Julia Trzcińska University of Wrocław

DOI:

https://doi.org/10.19195/1899-5101.9.2(17).9

Keywords:

new media, new media management, digital age, book review

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Published

2016-09-15

How to Cite

Trzcińska, J. (2016). Gary Graham, Anita Greenhill, Donald Shaw and Chris J. Vargo (eds.). (2015). Content Is King. New Media Management in the Digital Age. New York and London: Bloomsbury Publishing Inc., pp. 256, ISBN: 978-1-6235-6545-9. Central European Journal of Communication, 9(2(17), 272-274. https://doi.org/10.19195/1899-5101.9.2(17).9